Carousel30 CCO Greg Kihlström has published 3 articles in the last couple months relating to Web site Design and Development. You can read them here:
Choosing the Right Content Management System
4 Tips for Successful Flash Game Design and Development
Was Your Web Design and Development Project Successful?
You can read more on Greg Kihlström's blog, "Design in Context" here >
Monday, June 08, 2009
Monday, May 18, 2009
Your Work Inspires Us
Carousel30's latest demo reel featuring some of our recent Interactive and Film Work. View more at http://www.carousel30.com
Monday, May 04, 2009
Social Media: The Game Changer
Viral. SMO. SEO. Web 2.0. Social Networking. Stickiness. Online marketing strategies are aflutter with buzzwords these days. Of course, this is nothing new. Marketing strategist have always touted the latest buzzwords. Ten years ago we heard a lot of “ROIs” and “globalizations.”
For those of us who've been caught up in the buzzword whirlwind, let's get back to basics for a moment. Social media is simply consumer generated content on the Internet. It's usually highly accessible and provides a platform for people to share and connect with others.
It's easy to get caught up in all the hype, and to some extent we should be. This is a really exciting time in the marketing/communications field because the onset of social media is a game changer. Gone are the days of one-way, asymmetrical marketing, where companies spew advertising at people who have no choice but to be exposed to it. Today control is in the hands of the audience. That's right. If they don't like your commercial, they'll fast-forward their TiVo through it. If they don't like your Web site, they'll click off of in a heartbeat.
Daunting as this may seem, traditional research has always told us that having a dialogue with consumers is vastly more persuasive than one-way communication. This means that social media is what marketers have been dreaming of for years. We just had to wait patiently until it caught on with the masses because it had to be driven by them to be successful. The ultimate message is that social media is great from a marketing standpoint. Embrace the times and embrace consumers. Engage them by their terms and on their chosen platforms, and this will truly be your most effective era in marketing.
Friday, May 01, 2009
International Food and Beverage Alliance Web site Launches
International Food & Beverage Alliance
The International Food & Beverage Alliance (IFBA) is a group of food and nonalcoholic beverage companies that have partnered to help consumers worldwide achieve balanced diets and healthy lifestyles. Members of the Alliance include General Mills, Kellogg Company, Kraft Foods, Mars, Nestlé, PepsiCo, Inc., Grupo Bimbo, Coca-Cola Company and Unilever. The site was created to promote IFBA's five commitment initiative in accordance with it's mission. Carousel30's design emphasizes the global and the green aspect of IFBA, and the site includes a flash-based homepage and content management system.
More on the IFBA Web Design and Development >
Saturday, April 11, 2009
New Don't Move Firewood Web site launches
The Nature Conservancy's Don't Move Firewood initiative launched a new site in April with the help of Carousel30. This educational site seeks to spread awareness about the harmful effects of moving firewood long distances, which can transport invasive insects and diseases, destroying trees and forests across the United States. The Carousel30 design was inspired by rustic, state park posters. In fact, the site is framed by an image of a wooden post. Features of the site include a flash-based homepage, streaming YouTube videos, a gas calculator, blog and a content management system.
Monday, March 16, 2009
Meet Andrew
- Most visited Web sites: Gmail, Wikipedia, IMDB
- Favorite drink at the moment: a mixture of raspberry ice tea, pomegranate juice and energy drink
- Current obsession: Legos
He's entering a large scale model of a space station under attack at the Brickfair in August.
- Interesting fact: Andrew actively maintains 11 calendars to track all aspects of his life from work, his wife, to meals and fitness.
What do you get when you mix a brilliant front end developer with a man that likes hairless cats and must have a condiment on everything he eats? Andrew Jarvis. With over 12 years of experience in the industry, Andrew is our resident “Interactive Renaissance Man.” His official title is Front End Developer Extraordinaire, to be exact. Andrew's specialties include Web design and development, 3D modeling and animation, video editing, search engine optimization and illustration work.
If you have ever heard the song “Allentown” by Billy Joel, then you have heard of Bethlehem, Pennsylvania, which is where Andrew was raised. He went on to study philosophy and psychology at Mansfield University, but upon graduation wanted to pursue a career building Web sites.
Andrew started out in the field with no education and no experience, only talent. Today he's a self taught computer whiz with expertise in CSS, PHP, Flash, After Effects, 3D Studio Max, Z Brush, Photoshop, social media optimization and search engine optimization (SEO). In fact, Andrew is the Carousel30 SEO expert. He began learning SEO techniques at his first internship in the field in 2004, and has been studying the subject ever since. He has helped several clients get top rankings in Google, Yahoo and other prominent search engines. Andrew jokes, "It's fun--getting to the top of Google is like seeing yourself on TV!"
Andrew started his own Web site design and development company in 2007, which he aptly named Liquid Methods. However, he found himself drawn back into life at an interactive media firm because the benefits he finds in working with others. He wanted to work alongside a team of peers who compliment his skill set and would help him to grow and continue learning professionally. This is how Andrew came to Carousel30, and he says he learns something new from the team daily.
Since joining Carousel30 in mid 2008, Andrew has become an integral part of the office. His passion for SEO and SMO tactics make him a force to be reckoned with. In fact, Andrew started his own social networking site for indie comics fans and creators while the social media craze was still in its infancy.
Monday mornings are Andrew's favorite part of the job because he sees them as full of potential and possibilities. His mantra is by remaining positive and working diligently, he can perform his best work. Andrew's proudest accomplishment? Each job he completes is his best work yet because he performs each one a little better than the last.
Home Sweet Home
Carousel30 moved to a new location in January. We're now located in Old Town at 105 S. Columbus Street, Alexandria, VA 22314.
Carousel30 Goes Tweet
This month Carousel30 began being followed by over 557 people on Twitter! You can keep up with us as well at http://twitter.com/carousel30.
iPhone Application and Your Business
iPhone applications have been all the buzz of late. Having one serves multiple purposes including increasing awareness and revenue for your business. Embracing this new median can make people uneasy if they are not familiar with it, but that's why we're here! Click below to read Greg, our Chief Creative Officer's blog on why your company shouldn't be without an iPhone
app and learn a few pointers as well.
app and learn a few pointers as well.
Visionary Award from the 2008 Summit Emerging Media Awards and a Silver ADDY Award from The Advertising Club of Metropolitan Washington
We are proud to announce that the Carousel30 designed and developed Web site for The Nature Conservancy's Don't Move Firewood initiative won two prestigious awards this month, a Visionary Award from the 2008 Summit Emerging Media Awards and a Silver ADDY Award from The Advertising Club of Metropolitan Washington.
The site launched last summer and has been a successful centerpiece of a wide-reaching online marketing campaign to educate people about the negative consequences to trees and forests from moving firewood, which can transport invasive insects and diseases.
1,133 Friends
With Carousel30's client, Don't Move Firewood, it's all about getting its message in front of as many eyes as possible. To prevent the spread of invasive insects and diseases that are destroying forests and trees, Don't Move Firewood encourages just that—not moving firewood. Research shows that 90 percent of people exposed to the message immediately adopted it. With an exposure strategy in mind, we created a MySpace page for Don't Move Firewood complete with photos, videos, recent news and a blog that now has 1,133 friends! That's about 1,019 people that will never move firewood again. We also created a presence for Don't Move Firewood on Facebook, YouTube, Jumpcut, Google Video, Blip.tv and Metacafe.
Lincoln Memorial Fans
Carousel30 is behind the drive for the Trust for the National Mall's social media optimization.
Currently, we are creating a social media following for the Trust in order to build awareness of its mission to preserve the National Mall. We created a Facebook Page for the Trust, along with a Page for each memorial, monument or section of the National Mall--yes, all 10 of them!
In just 24 hours, the Lincoln Memorial already had 20 fans! Check out the pages, post your personal photos with the memorials, join in on a discussion (such as “You Know What They Say: Location, Location, Location” on the Ulysses S. Grant Memorial page), and most importantly become a fan! And if you are wondering, the Jefferson Memorial's current status is “The Jefferson Memorial is sinking into the Tidal Basin, literally!”
Click here to check out the Lincoln Memorial Page.
Monday, December 08, 2008
Don't Move Firewood Web site wins Visionary Award from the Summit Emerging Media Awards
We are proud to announce that the Don't Move Firewood Web site won a Visionary Award from the 2008 Summit Emerging Media Awards. The Don't Move Firewood Web site launched last summer and has been a successful centerpiece of a wide-reaching online marketing campaign to educate people about how moving firewood long distances transports invasive insects and diseases, destroying trees and forests across the United States.
View the other Visionary Award winners on the Summit Emerging Media Awards Web site.
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