Monday, March 16, 2009

1,133 Friends

With Carousel30's client, Don't Move Firewood, it's all about getting its message in front of as many eyes as possible. To prevent the spread of invasive insects and diseases that are destroying forests and trees, Don't Move Firewood encourages just that—not moving firewood. Research shows that 90 percent of people exposed to the message immediately adopted it. With an exposure strategy in mind, we created a MySpace page for Don't Move Firewood complete with photos, videos, recent news and a blog that now has 1,133 friends! That's about 1,019 people that will never move firewood again. We also created a presence for Don't Move Firewood on Facebook, YouTube, Jumpcut, Google Video, Blip.tv and Metacafe.